The Regal New Zealand King Salmon Story

News Annual Report  

Raised in the clean waters of New Zealand’s Marlborough Sounds, Regal Marlborough King Salmon is known for its incredible flavour, colour, texture and healthy omega-3 fatty acids. It’s the unique mix of currents, water quality and temperatures, the ‘merroir’, that elevates our King salmon above the rest. When you choose Regal Marlborough King Salmon, you can be sure you’re enjoying some of the finest salmon in the world.

Our Brand Story 

Regal Marlborough King Salmon is a progressive and innovative brand. We are always looking to create the finest possible product and have an incredible reputation both here and abroad. Download our brand book above to read our story and find out what makes our salmon a cut above the rest. 

The Regal Brand 

We are proud of the world-class luxury, healthy, and delicious salmon that we farm - you can’t find any better in our opinion. To find out more about what we do and how we do it watch our video. 

Download our Brand Book

Our Sustainability 

Our Farms 

Our farms are scattered through the cool, clear, deep waters of the Marlborough's pristine Pelorus and Queen Charlotte Sounds.

Regal Marlborough King Salmon’s Sea farm sites were chosen very carefully. The sites need deep enough water; sufficient water flow; shelter from wind and waves; high quality, clear water with low variation in salinity, and adequate separation from other sea farms. Certain parts of the Marlborough Sounds provide this ideal environment, essential for our King Salmon to thrive and grow. 

Our locally and responsibly raised salmon have plenty of room to grow with only 2% of the sea farm being occupied by salmon and the remaining 98% by water.

Our Goals  

To ensure we deliver on our sustainable farming commitments that we have set for 2025, we have aligned our goals with the United Nations Sustainable Development Goals (UNSDG’s).

This Global initiative encourages participants to adopt a principle-based approach to Corporate Social Responsibility (CSR).

Our aim is to continuously incorporate and integrate all ten principles of the UN Global initiative into our strategy, policies, responsibilities, and workplace. However, we have chosen to focus on these five main goals to align with.  

Our Story - Timeline

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