2021 Superior Taste Award Winner

We’re starting the year with a big splash... after sending our premium New Zealand King salmon all the way to Brussels, we’re proud to announce that we have won four Superior Taste Awards from the prestigious International Taste Institute! 

The Superior Taste Award is the most renowned independent certification worldwide, so not only is this is a huge achievement, but this recognition confirms the positive feedback we’ve been receiving from our customers and food fans.  

The Taste Awards 

The Taste Awards are given after blind tasting evaluations by a jury of 200 professional food and beverage experts. This includes sommeliers and chefs heading Michelin-starred restaurants from over 20 countries. 

The product is then judged on how good its organoleptic - or sensory - qualities are for a consumer product in its category. The judging criteria includes first impression, vision, olfaction, taste and texture. 

So how did we do? Outstanding! 

The 4 honoured products include:

• Regal New Zealand Double Manuka Wood Roasted King Salmon
• Regal New Zealand Beech Wood Roasted King Salmon
• Regal New Zealand Manuka Wood Cold Smoked Salmon
• Regal New Zealand Beech Wood Cold Smoked Salmon

Here is a breakdown of the scores that our Beech and Manuka products received:

Regal New Zealand Double Manuka Wood Roasted King Salmon Portions 

Our Double Manuka Salmon portions get their name from the Manuka honey glaze that is drizzled over the salmon before it is slowly roasted over Manuka wood. Golden on the outside, and a pinky-orange on the inside, this salmon has a delicious buttery taste. Here’s the jury’s critique: 

Award: The Superior Taste Award 

Stars: ★★★

Sensory Evaluation:

1. First Impression: 89%
2. Vision: 93%
3. Olfaction: 98%
4. Taste: 99%
5. Texture: 90%

Total Score: 91.8%

Regal New Zealand Beech Wood Roasted King Salmon Portions

Slowly roasted over aromatic New Zealand Beech wood, our Wood Roasted Salmon portions easily flake to reveal a soft orange-pink hue. The salmon features a faint sea salt aroma and luxuriously buttery taste. Here’s the jury’s critique: 

Award:  The Superior Taste Award 

Stars: ★★★

Sensory Evaluation:

1. First Impression: 90%
2. Vision: 95%
3. Olfaction: 96%
4. Taste: 100%
5. Texture: 92%

Total Score: 93%

Regal New Zealand Manuka Wood Cold Smoked Salmon Slices

Our Manuka Wood Smoked Salmon slices are cured with sea salt and brown sugar and then smoked for hours over native New Zealand Manuka wood. This gives the salmon a rich aroma, vibrant colour and delicious taste. Here’s the jury’s critique: 

Award: The Superior Taste Award 

Stars: ★★

Sensory Evaluation:

1. First Impression: 88%
2. Vision: 88%
3. Olfaction: 89%
4. Taste: 92%
5. Texture: 78%

Total Score: 87.3%

Regal New Zealand Beech Wood Cold Smoked Salmon Slices

Our Beech Wood Smoked Salmon slices are cured with a sea salt and brown sugar mixture and then smoked slowly over Beech wood. This method gives the salmon a vibrant colour, faint sea salt aroma and delicate, velvety texture that melts in your mouth. Here’s the jury’s critique: 

Award: The Superior Taste Award 

Stars: ★★★

Sensory Evaluation

1. First Impression: 97%
2. Vision: 95%
3. Olfaction: 94%
4. Taste: 93%
5. Texture: 89%

Total Score: 94.7

Want to try these award-winning products yourself? Head to your nearest supermarket and pick some up today!