The Regal brand is owned by the New Zealand King Salmon Company. Our King salmon are raised in some of the cleanest rearing environments in the world, and we’re committed to keeping them that way. From the crystal clear waters flowing from Te Waikoropupū Springs near Takaka, to the majestic marine environment that is the Marlborough Sounds, New Zealand King Salmon are farmed in one of the most sustainable ways possible.

Through hard work and innovation, New Zealand King Salmon has developed into one of New Zealand’s leading Aquaculture companies. We are respected for our clean, healthy and humane practices as well as our great tasting salmon.

Raised in the breathtaking waters of New Zealand’s Marlborough Sounds, Regal King Salmon is known for its incredible flavour, colour, texture and healthy omega 3 fatty acids. So when you choose Regal King Salmon you can be sure you’re enjoying some of the finest salmon in the world.

What we do

We're proud of the world-class, beautiful, healthy and delicious salmon that we farm. To find out more about what we do and how we do it click here to watch our video.

Our Brand Story

Regal New Zealand King Salmon is a progressive and innovative brand. We are always looking to create the finest possible product and have a great reputation around the world. Download our brand book to read our story and find out what makes our salmon a cut above the rest.

Download Our Brand Book


Our ongoing success as a business is highly dependent on the environments and communities we live and operate in. As a consequence, we are very committed to sustainable farming practices.

The cool, deep, clear waters of the Sounds are ideal for salmon production. The unique characteristics of this isolated area allow us to raise our salmon without the use of antibiotics. Our salmon have plenty of room with stocking rates resulting in only 2% of the sea farm volume being occupied by salmon and the remaining 98% being water. Our salmon are raised in an isolated area that allows us to raise them without the use of antibiotics.

Regal King Salmon has achieved the world-leading Best Aquaculture Practices (BAP) certification from The Global Aquaculture Alliance. In addition, the New Zealand King salmon industry received the Monterey Bay Aquarium Seafood Watch Green/"Best Choice" rating, the first marine farmed salmon to achieve this rating.

View Our FAQs
View our ou kosher certification

Farmed Salmon - A sustainable solution

As the world’s growing demand for protein continues to rise, salmon are becoming less prevalent in the wild for a variety of reasons. Eco-certified aquaculture companies, like the New Zealand King Salmon Co. are a sustainable solution to this growing demand, as we can reproduce what we harvest. “The global population is increasing, and in order to maintain at least the current level of per-capita consumption of aquatic foods, the world will require an additional 23 million tonnes thereof by 2020” FAO, 2012.

By name checking for Regal New Zealand King Salmon you are supporting good quality produce and responsible stewardship practices.


We raise our salmon in a clean environment, free of antibiotics. Our salmon’s feed is GMO and BSE-free, fully traceable and contains fish oil and meal from sustainable fisheries.

New Zealand marine farms have achieved the Green/"Best Choice" rating from Monterey Bay Aquarium’s Seafood Watch Program. Regal King Salmon has achieved four stars from the world-leading Best Aquaculture Practices (BAP) certification from The Global Aquaculture Alliance for all of our hatcheries, farms and processing facilities.

Regal King salmon also has an amazing taste, texture and color. Highly versatile, King salmon has a high oil content that makes it easy for home cooks to produce good results. King salmon is often referred to internationally by top chefs as offering a superior eating experience.